There are a few key things to keep in mind when budgeting for book marketing. The first is to think about your audience. Who are you trying to reach with your marketing? This will help you determine what kind of channels to use to reach them.
The second is to consider what kind of content you want to create. Will you be doing a lot of writing yourself, or will you need to hire someone to help you create content? This will affect your budget as well.
Third, you need to think about what kind of activities you want to do to market your book. Will you be attending book fairs? Hosting events? Creating social media ads? Again, each of these things will have a cost associated with it.
Once you’ve considered all of these factors, you can start to put together a budget for your book marketing. Keep in mind that your budget will likely change as you get more experience and learn what does and doesn’t work for you. But having a budget will help you stay on track and make sure you’re not overspending on your marketing efforts.